XFA offers the IMPACt™ (Investigator-based Multi-Protocol Advertising Campaign) program. We can recruit for multiple protocols simultaneously, through a single, efficient and effective advertising campaign. IMPACt™ benefits recruitment efforts by creating dramatic economies of scale that can be distributed over each protocol’s budget.
IMPACt™ also creates a single point of contact and accountability for the development and implementation of all creative, budget, and media strategies for each protocol. IMPACt™ utilizes SMART™ to track recruitment efforts. IMPACt™ also generates significant cost savings through a centralized study website, media placement and SMART™ fees due to overlapping sites in single markets.